http://www.harling.de ideas and actions that make a difference Mon, 12 Jul 2010 20:50:47 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 http://www.harling.de/archives/2009/06/sustainability-sells.html http://www.harling.de/archives/2009/06/sustainability-sells.html#comments Mon, 22 Jun 2009 20:44:15 +0000 Felix http://www.harling.de/?p=158
Yann Arthus-Bertrand introduces his wonderful movie Home at TED. ERP vendors won’t change the world alone. However, they play an important role in the socio-political game aiming at achieving a sustainable way of life. This change will not happen tomorrow. It took nearly 15 years between the sustainability discussion in academia – the Swiss Federal Institute of Technology where I studied was and is one of the leading institutions in the field – and the broad adoption by large companies. Hopefully we have reached a tipping point and the time has come to embrace sustainability.
I’m glad that my company SAP has embarked on this journey. The second Sustainability Report shows that SAP also works on the internal performance and expects a lot from business opportunities tied to sustainability. Another positive aspect of the new strategic direction on sustainability is the priority on “digital inclusion” and e.g. the collaboration with the microfinance organization PlanetFinance. Sustainability sells – in the software industry too.

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