Tomorrow will be “Crazy Commute Day” in Vancouver. Steve Unger has initiated it. The event will be covered by the blog “Green Briefs“.
So, is it possible to change somebody’s behaviour with fun? Volkswagen Sweden launched the Fun Theory back in 2009. Here the Fun Theory award winner for 2009/2010:
However, the Fun Theory hasn’t found a broad adoption yet.
A fun way of communicating sustainability are animations:
Games are of course another interesting channel. The website “Games for Change” is dedicated to real world games with real word impact. One example of such a game is Free Rice:
Einfach-Schnell-Klar
ideas and actions that make a difference
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