Toyota, the world’s largest carmaker for the first time in 2008, offers a new collaborative website on “sustainability” innovation. The site combines appealing visualization, marketing for its own innovations, and last but not least a contest to elicit even more ideas for safety, water, land, air, community, and energy topics. Well done, however, the site is just collecting the ideas with only limited interaction opportunities. It goes along with the current US marketing campaign. A background on the campaign is given e.g. in this blog post.
Thanks to Jens Hoffmann for pointing me to the “Lean Thinking” group at Xing where I came across the link in a recent post.
Einfach-Schnell-Klar
ideas and actions that make a difference
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