Matt Moore offers a very good white paper on “Justifying Your Knowledge Management Programme“. The power of persuasion lies in the combination of personal credibility, logical arguments, and story telling. Matt focuses his paper on developing the logical arguments. While the chapters 1 and 3 are rather generic persuasive presentation tips, the six sources of information to construct the argument (presented in chapter 2) are the good ones for KM.
One point that has surprised me is “[...] at some point, you will have to justify [...]“. Well, I can’t imagine that senior management would have started a knowledge management initiative without a solid business case since the days of the Internet bubble.
Additionally, Mary Abraham had also referenced to European Guidelines for Measuring KM, and Kelly Butler from APQC briefly outlined some effective KM measurement methods and examples.
But Matt’s paper makes the difference between measuring and persuading. Do you know any other convincing contributions?