Tim O’Reilly brings it to the point in his great presentation for the Web 2.0 Expo Europe: The current crisis is not an investment bubble, but a reality bubble. So, his first robust strategy is “Work on stuff that matters”, i.e. work on the important challenges while making use of one of the deep trends, e.g. harnessing collective intelligence. His second robust strategy is “Create more value than you capture”. His presentation contains a lot of good examples for the application of both strategies and is by far the most interesting contribution of this conference that took place in Berlin last week.