“Sunshines replaces snow in Alps” headlines the English edition of the ‘Neue Zürcher Zeitung’ newspaper today. Climate change was one of the most important topics in 2006 (it received more than 88 millions hits with Google during the last year; that’s 6 millions more hits than “information management”, 15 millions more hits than “George W. Bush”, 38 millions more hits than “knowledge management”, and 41 millions more hits than “stock exchange” – based on searches with www.google.de).
What can an ordinary man like me do to mitigate the “inconvenient truth”? One way is to offset the environmental impact of emissions from air travel by purchasing a ‘myclimate’ ticket. ‘Myclimate‘ is a spin-off from the Federal Institute of Technology in Zurich which invests its funds in carbon offset projects that lead to a direct reduction of greenhouse gases; e.g. electricity from biomass in India. I bought one ticket to offset my family and my collective 12.528 km of air travel in 2006. When will you buy your own ‘myclimate’ ticket?