Steve Denning gibt im ersten Kapitel seines Buches “The Leader’s Guide to Storytelling” eine Einführung in acht Muster für Geschichten, die im Business-Umfeld Wirkung zeigen. Seine Ansichten zu Knowledge Management sind aber im Gegensatz dazu schon sechs Jahre alt. Er hat sich seit seinem Wechsel vom Knowledge Manager der Weltbank in die Selbständigkeit ausschlie&szig;lich auf die Kunst des Storytellings konzentriert.
Einfach-Schnell-Klar
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